How to plan a book launch: the twelve weeks before release
A week-by-week outline for a calm, effective launch, from preparation to release day and beyond.
Book marketing and promotion, around your release
A plan for the months around your release. We help you plan your launch and the months after it, and run the campaigns you agree to, so your book reaches the readers it was written for.
Tell us about your book and where it is now. There's no obligation. Prefer to talk first? Call or WhatsApp (opens in a new tab).
What's included in book marketing
A plan for the months around your release.
- Launch planWhat happens in the months before release, launch week and afterwards, written for your book and your time.
- AdvertisingAdvertising campaigns set up, tested and managed against a budget you set.
- Reviews and readersAdvance reader copies and review outreach. Reviews must be genuine: we don't buy them or write them.
- Mailing list and contentA reader magnet, a sign-up flow and a newsletter rhythm you can keep up.
Guides from our blog
Building a mailing list before you have a book to sell
A mailing list is the one audience you own. How to start one early, and do it properly.
Getting your first book reviews the right way
Reviews help readers decide. Here is how to ask for them honestly, and what to avoid.
Build your author brand before your book launches
Why readers should know your name before release day, and where to start.
Questions about book marketing and promotion
Will the free review tell me which services I need?
It tells you where your book stands and what it needs next. If we're a good fit, we follow it with a recommended roadmap that names the services and explains why. For a detailed read with comments through the manuscript, an Alpha Reader Review is available as a separate service.
Our other publishing services
Book writing
Your story, written in your voice.
More about book writingBook editing
Editing that keeps your voice and sharpens everything else.
More about book editingBook cover design
A cover that does its job before anyone reads a word.
More about book cover designBook design and illustration
Pictures that belong to your story.
More about book design and illustrationInterior layout design
Pages that are a pleasure to read.
More about interior layout designBook formatting
Files that work on the platforms you publish to.
More about book formattingIndependent assisted book launch
The practical side of publishing, explained and handled with you.
More about independent assisted book launchReady for an honest read of your book?
Submit your manuscript for a free book review. Send the whole book, or at least the first three chapters. There's no obligation, and you'll hear what we think before you're asked to commit to anything.